Luxury Marketing Fundamentals

Unlock the secrets of the luxury business with our expert-led courses. Gain insights into luxury branding, consumer behaviour, and effective marketing strategies. Learn the fundamentals of the luxury sector and gain the confidence to thrive in this competitive and prestigious market.

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Join my course and you will learn:

The Principles of Luxury

Discover the principles of the luxury industry and understand how it operates. Gain the insights needed to navigate and excel in this market, setting the stage for future projects.

Luxury Branding

Explore the nuances of luxury branding and learn how it stands apart from premium and mass-market brands. Master the strategies that define true luxury and set your brand above the rest.

Luxury Consumer Behaviour

Luxury consumer behavior and decision-making are unique, driven by desires beyond basic needs. Learn how luxury consumers think and what motivates them, gaining insights specific to the industry.

Sustainable Marketing

You will learn how to market luxury brands sustainably, ensuring their relevance in today's ever-changing world. Additionally, uncover pitfalls and master strategies to evade them, safeguarding your brand's success.

Turn your passion into a high-end brand

You want to access the luxury industry but it feels like a closed door, a foreign land? If you don’t feel at ease in the luxury market I hear you, I was in a similar position a few years ago when I was just starting out. Months, even years go by but nothing changes.

Let me tell you the truth, you don’t have to feel like a foreigner in the luxury industry. You can change your lifestyle and the working environment.

What you need is a roadmap. And I'm here to navigate you through the creation of you luxury brand. After having worked with some high-end, established brands and transitioning from a shy newcomer to an industry expert, I now teach entrepreneurs how to enter the luxury industry with confidence. My program is designed for those who want to practice it with flair and sponteneity.

And, yes, that's absolutely possible.

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My name is Kira Alina

I specialise in high-end brands. Having worked as a consultant on various projects ranging from small independent brands to established heritage ones, I now work with luxury startups helping them to take the first steps in their journey.

Before I started my journey in the luxury industry I used to work in Finance at a Big 4 firm. But my heart wasn't there and after 7 years of hesitation I finally found the courage to leave the corporate world and started doing research and consulting for various high-end brands in London in different industries. What I found was that there were common traits that united them all and I share these secrets in my online program on how to build high-end brands.

The luxury business world often feels like an unfamiliar territory with its own undercurrents. My mission is to give tools to those who want to start or improve a business in the high-end sector so that they can change their lifestyles and start working in a rewarding and aesthetic environment.